While many would have absorbed a lot of upfront costs by investing in premises and staffing up, using a paired down set up has been very helpful for one particular catering business.
The Aussie Smoker is a celebration of all things barbeque. Set up by Adam Kesacoff, who originates from a country we’re sure you can guess, the fledgling brand needed to build its presence in the South West to secure bookings for parties, weddings and other events.
“There are so many free marketing opportunities out there that you don’t need to pay for advertising,” Adam said.
One great example of this is a partnership he struck up with a local bar to provide food on a Wednesday night, a period of the week which is normally pretty quiet. Understanding his minimum viable product (MVP) means he can do this at a cost low enough to entice people out midweek and make it a regular event which brings people into the bar when it wouldn’t have had custom usually.
“The bar wins by having me there through exposure and profits, the customers win because they get great food at a very good price and I win because I am making money every week, getting feedback on my products and my marketing is being done for me for free, which has directly lead on to bigger jobs.”
The impact, he revealed, has been “unbelievable”. His presence on a Wednesday night has led to further private bookings at the same bar and weddings of those who have attended.